THE MOST IMPORTANT ELEMENT OF EXHIBITION BOOTH DESIGN
1. While participants in an exhibition may have varied objectives like launching a product or generating leads, the most common objective of the visitors is to learn & update themselves. This article elaborates on this aspect really well.
The hosts you assign should be friendly, outgoing, and welcoming who have an understanding for the business and can answer all the questions that visitors ask.
The marketing collaterals like business cards, brochures, flyers, and other samples should be handy.
Keep your laptop or tablet handy. Consider to make an excel sheet to collect visitor data. If your company has MIS, then it is recommended to update all the data on it.
The sample products with your brand name should be ready. Remember that, at the end of the day, you want your visitors to remember your product and your brand.
Be ready with some user-engagement programs like contests or competitions that also capture the essence of your brand.
You have a table to demonstrate your products but that’s not enough to stand out. Consider having a display at your disposal for continuous advertising.
What the visitors feel at the first sight of your exhibition stall decides the future of the trade show and conversion rate. If you display and exhibition booth design blend well with each other, it is likely that you will earn more visitors who are your prospective customers. A good exhibition booth design imparts a great visiting experience to attendees and it is more likely that your brand will be remembered. A bad display will reflect poor class of your brand and so, it is necessary to have a good display.
Tips for Display in Your Exhibition Booth Design –
Here are 5 helpful tips to help you succeed in your exhibition booth design with display and exhibit area –
Here are 5 tips for choosing the best display that blends with your exhibition booth design –
1. Plan Ahead –
The first thing after registering for the trade show should be planning about exhibition booth design and choosing a display. Generally, it takes at least 2-4 weeks for printing vendors to deliver a display and the figure can be more for rush hours.It doesn’t matter if you executing exhibition booth design yourself, or hiring a profession exhibition stall design company, the delivery of display will take time and allow some margin to printer. If you want the display in 5 weeks, ensure that the printer delivers in 3 weeks. You need to have a great attention to detail for the content in the display because a wrongly printed display will perennially become a “deal that went wrong”. The repercussions are irrevocable and sadly, you won’t be able to blame anyone for that. So, it’s very important that you plan ahead for the exhibition booth design and display both.
2. Keep the Important Content Brief, Lucid, and Visible –
Keeping the important content brief, lucid, and visible ensures that, at the very first sight, the visitors come to know about the products or services you offer. Furthermore, you need to keep the display above the waist so that it visitors can see it comfortably. If you keep important content below the waist, there are chances that it will be hidden by furniture or other booth visitors. Moreover, keep the logo of your company at the top of the display so that anyone remotely closer to your booth will spot. Do not display too much information on the display of your trade show. The information should be concise and at the same time, it should make an impact. Hiring copywriters for the same is a great idea. The font size shouldn’t be too small or too large. Remember that the style of fonts you use should go well with the exhibition booth design.
