Motion Graphics Design

The term “Motion Graphic” has spread in the designer community until it has become a major and important tool used in media, marketing, promotion, etc. So what is motion graphics? What are its uses? What are the most prominent professional programs that will help you design motion graphics? This is what we will answer in this article.

What is motion graphics?

Motion graphics is one of the fields of animation or animation that is usually created through computer design programs, which are combined with some sound effects, and the goal is to convey a specific idea.

There are many videos that we see today in various media and marketing media that are motion graphic videos.

We can divide the concept of motion graphics into two main parts:

Graphics: These are vector drawings and images created through design programs.

Motion (animation), in brief, is moving these graphics and incorporating some effects and sounds in the background, in addition to voiceover, so that they become in the form of a professional video, using appropriate design programs.

What is the importance of motion graphics?

Motion graphics are currently considered one of the most effective methods in electronic marketing and promoting goods. When you design a motion graphic video that describes the product and explains the services that it will provide to the buyer, and the prices that it provides, and this video is designed in a professional, attractive, and innovative way, this will certainly make the consumer more encouraged to buy the product. Although the motion graphic video may not exceed a few minutes about the product, it is sufficient to introduce the customer to your product in an attractive and convincing way.

Some people may use the word animation instead of motion graphics and vice versa, believing that these two terms are similar. This is a common mistake, as these two terms differ from each other, even though both are concepts used in the field of media and entertainment. But there is a difference between motion graphics and animation.

What are the uses of motion graphics?

Marketing products, services and brands: This is because it is able to attract the attention of viewers in a striking way through beautiful graphics accompanied by sound effects that stimulate the imagination of viewers and link the product being marketed to the video clip designed with motion graphics. Motion graphic video also contributes to attracting customers by introducing your product and convincing the audience to buy the product by 90% and perhaps more.
Easily clarify and explain a specific point: Motion graphics are often used to explain a specific idea that does not require telling or writing a story. One of the main uses of motion graphics is to deliver information easily so that all people from all different groups can understand and comprehend it. The use of motion graphics also makes content in any field easy to comprehend, even if this content is in difficult and complex fields such as: programming, mathematics, engineering, and other fields.